Google plans to test radio ads this year

Continuing their expansion into the offline advertising market, Google are planning to test radio ads by the end of the year. From the article:

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

This is definitely an interesting move. I wonder whether this will be set up with a standard bidding system like AdWords or if it will be a publisher set pricing system. While I’d personally prefer the former, I’d wager that the publisher will probably have some control over the pricing.

Google steps up investment in radio industry [CNET via digg]

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