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Wired buys Reddit

Reddit Wired Digital has just acquired social news aggregator Reddit for an undisclosed sum. Reddit focuses on technology and political stories and recieves about 1 million unique visitors a month, however Wired’s parent company, CondéNet has already leveraged the Reddit engine to build a social aggregator for celebrity Gossip stories, Lipstick.com. It seems likely that they will continue to build more sites based on the engine to break into different niches.

Wired Digital Acquires Reddit [Wired News]


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