Corvillus

Sony continues their PS3 ad campaign with 2 more ads. Both ads focus on the hardware, the first being on the Cell processor, and the second one on the Blu-Ray disc format.

As you can see, these ads focus solely on the hardware capabilities of the system, and not on the actual gameplay. Personally, I feel that this is not the way to go, because the console demographic tends to make purchases based on the available game titles and the overall gameplay experience rather than hardware specs.

[via Evil Avatar]