Sony launches first PlayStation 3 ad: The Wait
Published October 16th, 2006 in GamingAccording to this commericial, the wait is finally over. Unfortunately, the commercial does not seem to in any way convey what the wait was for. I mean, I know the wait was for the PS3, because the end of the commerical said so, but take out that little ending and take the actual content of the commercial by itself and you wouldn’t know that because it had nothing to do with the PS3 or gaming at all for that matter. Instead, you have some curious little kid in wonder and amazement ending up under what looks like it could possibly be a PlayStation controller shaped cloud if you happened to be under the influence of some mind altering substances. (Also, the use of a kid is ironic when Sony is targetting the young adult demographic with this console, and it tends to shun the “kiddie” demographic.) What is with all the vague video game console commercials? What happened to the good old days when they’d show you game footage to get you to buy the console? Even game footage that isn’t really even in-game rendered would be better than this. (I’m looking at you Square-Enix, none of the Final Fantasy games looked anything like those pure FMV cut-scene commercials you gave us, and you know it.)
The other thing this commercial fails to mention is the price of the console. As a matter of fact, Sony keeps trying to avoid mentioning that at all whenever possible, probably because it’s still too high, even with the small $50 price drop. All this commercial seems to do is get me thinking “What is this?”. Unfortunately for Sony, that’s not the same thing as “Man, $500 is a great deal for the amount of entertainment I’d get out of this thing.”, which I think is the message they probably want to get across in the end. On the bright side, at least the music was decent, and it was a fairly solid commercial aside from that it had nothing to do with what it was selling.
[via Gizmodo]
i dont know if you saw this but at the end when all the kids are up on da roof chillin lookin up the shadow is a GIANT 3 then when it says the wait is over i was like oh ya PS3 3+no wait = me still dont have enough money to buy one BUT i know that when i get the money i can buy it cause its out now
ZACH YOU RULE!! but other than that very nice and you made many good points good game good sir 
Now looking at it, I guess it does sort of look like a 3, but nevertheless I still don’t think the commercial was very good…it looks like Sony was attempting to do some viral marketing or something, and it backfired (or succeeded depending on how you look at it, a lot of blogs are making fun of the commercial or trying to make sense of it. Not too many of them praise it though).