Digg is Successful Because it DOES NOT Focus on Average People
Published July 20th, 2006 in TechnologyScott Karp of Publishing 2.0 claims that Netscape would be able to beat Digg by focusing on average people. His major point is that Digg has a lot of weird stories on it, rather than the traditional news that the average person wants to read about. Personally, I think that the eccentric content on Digg is what makes it so popular. You have the users deciding what they’re interested in instead of some editors who are paid to report whatever they believe the masses will be interested in. He talks around this by claiming that Digg’s power users end up controlling what goes on the site, which is true. However, the key difference between this system and editor driven content is simply that any Digg user could become one of the power users if he or she wants by simply spending some time digging stories in the queue that they like or submitting new stories to the site. This simply is not the case with traditional media, you’re stuck with whatever is deemed to increase the ratings, and the media is targetted toward the lowest common denominator. In conclusion, I’d have to say that Digg is pretty safe where it is, and if the new user-driven Netscape ever does take off, it will probably end up exactly like Digg, full of weird, entertaining content, because that’s what people enjoy reading.
Publishing 2.0 ยป Netscape Could Beat Digg By Focusing on Average People
I think you are 100 percent accurate. Digg is user driven and should always be. Basically there are two central ideas in media, news driven by editors and news driven by readers. Digg takes the second and in my opinion the greater approach. The internet is still in its infancy so it can still get away with media such as digg. In later years I think we will see less and less of news sites like digg, either the Internet will have too much information where every site is just basically one guy filling us with his opinion or it will be company driven to the max as more and more corporations see the benifits of internet media. Overall Digg must stay pure… FIGHT THE SYSTEM DIGG keep us real!!!